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CIMB Bank Philippines, a leading digital banking services provider, has pledged to empower Filipino millennials with better financial products and financial literacy programs to help them overcome financial limitations, which were identified in the Bank’s research as the most significant impediment to pursuing their life purpose.
The study, conducted in collaboration with Southeast Asia consumer research agency Milieu Insight and the Ateneo Business Resource Center of the Ateneo de Manila University John Gokongwei School of Management, discovered that one in every two Filipino millennials surveyed is not pursuing, or believes they are not progressing toward, their life purpose. According to the study, 65% of surveyed Filipino millennials cited financial constraints as the most significant impediment to pursuing their life’s purpose.
As an advocacy for Filipino millennials, CIMB Bank Philippines Chief Marketing Officer Bunny Aguilar stated that the company will soon launch an active financial literacy campaign and offer meaningful financial products. “To learn that half of the Filipino millennials are not actively pursuing what they think they’re meant to do, their life purpose because of financial limitations, we took it upon ourselves to let them know that CIMB is here to encourage them to live their life purpose. We will provide better accessible financial solutions and financial literacy awareness to help them and our customers achieve their life goals,” Aguilar said.
Aguilar also stated that the research and collaborations with Ateneo and Milieu Insight are the first steps in repositioning the CIMB Bank PH brand with purpose at the forefront. “With our #LiveYourPurposeWithCIMB program, we will focus all efforts in making CIMB brand in the Philippines as the digital banking service provider that helps our customers pursue their life purpose,” Aguilar said.
More information about CIMB’s study and campaign can be found here.
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