Watsons wins Silver at 59th Anvil Awards for ‘Himtayan’ campaign

Watsons, the leading health, wellness, and beauty retailer, recently secured a Silver Award in the prestigious 59th Anvil Awards for its Himtayan Campaign.

The Himtayan Campaign was inspired by the viral phenomenon of men waiting outside Watsons’ stores. This phenomenon highlighted a unique opportunity to position Watsons as a destination for men’s grooming essentials.

To address this need, Watsons launched the Himtayan Club last Father’s Day at Watsons The Block SM North Edsa. This out-of-the-box event showcased many men’s products and offered a special Father’s Day celebration.

The name “Himtayan” is a clever play on the Filipino word “Hintayan,” which means “waiting” in English. The event, hosted by Mikee Reyes, featured an entertainment and relaxation area for men, along with promotional materials and influencer engagements highlighting Watsons’ men’s health and grooming products.

For more information, follow @watsonsph on Instagram, like @WatsonsPH on Facebook, and follow @watsonsphilippines on TikTok.

ABOUT WATSONS

Watsons is the flagship health and beauty brand of AS. Watson Group, the world’s largest international health and beauty retailer. Today, Watsons is the leading brand with successful operations in 15 markets.

In 2002, AS Watson Group joined hands with SM Prime Holdings Inc., the Philippines, leading shopping mall developer. The partnership brought the first Watsons stores in SM Megamall and The Podium (Ortigas). Today, Watsons operates 1000+ stores in the Philippines, serving more than 100,000 customers daily.

Watsons strives to ensure that its customers get the best value for their money through monthly promotions, special offers, and continuous consumer marketing programs. Each Watsons’ store houses the best brands from top manufacturers worldwide and carries competitively priced, high-quality private labels and brands. With more than 1000 brands ranging from medicines, cosmetics, and fragrances to personal care items and general merchandise, Watsons Your Personal Store delivers only the best health, wellness, and beauty solutions to every customer.