As the city of Marikina is still reeling from the aftermath of typhoon Ulysses’ devastation, help has been coming slowly and steadily through various government agencies, private corporations, and individual volunteers. The road to rebuilding lost homes is going to be a long one, and the residents of Marikina need all the help they can get.
As people slowly try to go back to their homes, one necessity that is often forgotten is the need for clean clothes. As it stands, all of the residents clothes are dirty and muddy because of the floodwaters. LG Philippines, recognizing this need, mobilized a Laundry Love campaign in various places in Marikina so that victims of typhoon Ulysses can have access to clean clothes. LG set up the event in Nangka Elementary School where 392 families and 1,591 individuals were able to do their laundry for free.
LG’s Laundry Love initiative has been a recurring event which started back in 2019. It was first launched during National Women’s Month as a way to empower and challenge gender norms at home. Laundry Love events have also been launched for outreach programs and disaster response, the last one held in Batangas during Taal Volcano’s phreatic eruption.
For the next few days, LG will be visiting the various evacuation centers in Marikina in order to ensure that everyone in need can have access to Laundry Love.