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HOKA® announces launch of the Cielo X1: A Pinnacle Expression of Pure Race Speed

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The innovative brand’s highest energy return shoe is here, set to propel runners to their personal best, complete with all-new advancements throughout the design.  

 

Makati City) — HOKA® started HOKA CIELO X1 SPEED TEST.

Registered runners were able to experience the all-new CIELO X1. They tried to beat their personal best and go faster than their fastest using HOKA’s highest energy return shoe. Designed with insights and feedback from the HOKA roster of elite athletes, the ultra-propulsive Cielo X1 is the ultimate road-racing shoe for the most discerning athletes.

Fast in. Faster out.

Harnessing the brand ethos of delivering joyful performance with an exciting push towards speed, the Cielo X1 encompasses the brand’s best race day learnings to provide a reliable and trustworthy shoe that athletes can feel confident stepping into. Featuring cutting-edge technologies that front-of-the-pack athletes require on their most crucial race days, HOKA enlisted signature design elements that support stability and control when running at top speeds. The Cielo X1 is an innovative, ultra-fast offering within the competitive running space where everyone can feel ready for race day.

The HOKA product team created this pinnacle race day shoe by integrating advanced geometry, plate technology, and foam compounds while eliminating things that didn’t enhance the ride. These innovations include an exaggerated new rocker profile, asymmetrical Active Foot Frame, dynamic winged carbon fiber plate, and an aggressively cored out midsole, which create a light, fast, dynamic, and stable ride.

Providing a racing experience like no other, the Cielo X1 midsole employs an early-stage MetaRocker™ designed to move people forward in stride, while the upgraded carbon fiber plate captures the foot at faster speeds through asymmetrical wings that wrap up medially and laterally. Featuring a ProFlyX™ midsole construction, the carbon plate is nestled between two layers of responsive PEBA foam for our highest energy return shoe. The softer layer directly underfoot provides comfort, while the firmer bottom layer provides a resilient power source, with speed-focused geometries incorporated throughout. Strategic rubber coverage was incorporated on high-traction areas of the outsole for maximum durability and control.

An all-new engineered knit upper provides a lightweight, breathable foot-hugging fit, while the asymmetrical gusseted knit tongue enables easy entry and a race-ready lockdown. Weighing 7.4 oz for a Woman’s size 8 and 9.3 oz for a man’s size 10, 40 mm stack height, and 7mm drop, the Cielo X1 is World Athletics-approved.

 

Race fast, fearlessly.

“The Cielo X1 was crafted with a hyperfocus on its dynamic plated midsole system. The new innovative plate shape leverages the extremes of geometry and a forefoot rocker that will propel you forward in your stride. We’re bringing the heat to the carbon-plated “space race,” said Colin Ingram, Vice President of Product and Apparel at HOKA. “Our team put the Cielo X1 to the test with our HOKA athletes to craft a pinnacle race offering that we believe has podiums and PRs written all over its future. We can’t wait to get the Cielo X1 on the roads for everyone to try.”

The Cielo X1 has been tested by HOKA elite athletes, landing impressive results across a variety of road distances. It is expected to continue to make its mark in future races. Notable results include HOKA Northern Arizona Elite (NAZ) member Wesley Kiptoo making his marathon distance debut at the Chicago Marathon, crossing the finish line in 2:10:28. Fellow HOKA NAZ Elite member Kellyn Taylor won the Rock ‘n’ Roll San Jose Half Marathon qualifying for the 2024 US Olympics Marathon Trials in 1:11:40, and teammate Alice Wright placed 3rd. HOKA athlete and Olympian Rachel Smith placed 2nd at the USATF Road 5K Championships, running 15:27.

The HOKA CIELO X1 Speed Test will happen for two more Sundays (February 18 and 25, 2024) at the Ayala Triangle Gardens during Ayala Car-free Sundays at 6am). The runner with the most improved time wins his/her very own HOKA CIELO X1! Join us. Go to www.flyhumanfly.ph for more information.

 

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