As basketball stars converge in Manila for the FIBA World Cup, Sun Life is adding to the hype with an exciting activity that will bring together local celebrities while also promoting the sport in communities.
Dubbed the Sun Life 3×3 Charity Challenge, the event took place from August 18 to 20 at SM Megamall with close to 400 players joining the event, including celebrities and basketball pros such as Ael Banal, Brent Javier, Jollo Go, Andre Felix, Gab Banal, Thor Gomez, Brent Paraiso, John Custodio, Axel Torres, Pat Sugui, Kirst Viray, Ralph Molina Martin Reyes, Miguel Aytona, Hendrix Jim, and Martin Javier. The event will also be open to the public who wish to showcase their skills on the court and experience the excitement of participating in the basketball fever across the country.
What’s more, for every participant, Sun Life donated P4,000 to Beyond Sports, an organization dedicated to using sports and physical activity to achieve social impact. The same amount will be donated for every like, share, and post on social media with the hashtag #MovementMatters.
The donation will fund capacity-building support, program development grants, and infrastructure revitalization projects, creating a legacy that will help ensure that more Filipinos will live healthier lives.
A similar activity is being launched across six markets in Asia where Sun Life operates, with a target donation of CAD 1 million in total.
The event sets the tone for the anticipated participation of Canada Basketball in the FIBA World Cup happening in Manila which started August 25, with NBA stars Jamal Murray, Shai Gilgeous-Alexander, and Kelly Olynyk leading the pack.
“Sun Life is always eager to promote health and wellness in fun and engaging ways so more Filipinos will be encouraged to make it a part of their lifestyle. Movement matters, and we hope that this activity will bring home this important message,” said Sun Life Chief Client Experience and Marketing Officer Carla Gonzalez-Chong.
“At the same time, we wish to create a lasting legacy in the communities we work in so they too will be on the road to healthier lives.”