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#ProudToBeMe, Proud To Be Blue

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Mondelez Philippines and Ateneo de Manila University celebrate Pride

With its mission to advance diversity, equity, and inclusion (DEI), Mondelez Philippines continues to show its support for the community through #ProudToBeMe, Proud To Be Blue — a talk that aimed to empower LGBTQIA+ students to reach their full potential and become persons-for-and-with-others. Held at Leong Hall, Ateneo de Manila University, the snacking company participated in the school’s annual pride event with a focus on fostering safer spaces for LGBTQIA+ students, all through a fun and interactive session.

Mondelez Philippines is celebrated for its 60 years as one of the leading snacking companies in the country. While the company is mostly known for its brands like Tang, Cheez Whiz, Oreo, as well as Toblerone and Cadbury Dairy Milk, Mondelez Philippines is also lauded for its efforts to constantly empower both its consumers and employees through its DEI initiatives.

Mondelez Philippines chooses to believe that it is stronger through its diverse, inclusive, and connected community. Celebrating 60 years in the Philippines, it acts by doing what is right and treating everyone with integrity and fairness, and creating a culture that fosters a true sense of belonging.

 

“Mondelez Philippines will always be on the side of championing equality, no matter who you are. Diversity, equity, and inclusion are measures of how we stay true to our purpose to empower people to snack right; with the right snack, for the right moment, and made the right way,” said Mondelez Philippines’ People Lead April Valencia.

“We are committed to being part of this movement of promoting DEI in the country, and that includes our own backyard,” added Valencia.

Diversity an Empowerment In Every Bite

The company has made efforts to express its support for the LGBTQIA+ community and has implemented DEI initiatives in its company’s processes locally and globally, where a performance scorecard has been instituted for all business units emphasizing on women representation and LGBTQIA Council project implementation.

Globally, the Company expressed commitment to enable 100% of its business units to have partnerships supporting locally relevant but underrepresented communities as well as to spend $1 Billion with minority and women-owned businesses by 2024.

In the Philippines, the company also prides itself in being the first country in its Southeast Asian business unit to have a gender-neutral restroom and a DEI policy, a testament to its goal of providing safe spaces for its people and guests. The DEI policy safeguards three rights for its colleagues, the right to a name, the right to dress and the right to safe spaces. In its organizational structure, the Company also has an impressive 60-40 women to men leadership ratio, meaning 60% of its leaders are women.

“This is only the beginning,” said Valencia “Our commitment goes beyond just expressing our support, being an ally is a responsibility that entails tangible steps to building a more equitable world – and that means cultivating a bias-free and empowering workplace – a vision we plan on following through.”

L-R: Isay Delos Santos, Community Engagements Co-Deputy, Ateneo Sanggunian, Commision on Gender Equality; and Mibo Borres, Gender, Care, and Advocacy Coordinator, University Gender Hub

Established in 2018, the Ateneo Sanggunian Commission on Gender Equality champions gender-based issues with a nuanced and critical awareness towards progressive reforms inside and outside of the campus. With projects that promote gender awareness and inclusivity, such as Gender Sensitivity Trainings, Rainbow Spaces, and Women’s Month Celebrations, the commission bridges together communities to promote inclusivity.

This year’s pride celebration, One Big Pride: Power In Pride, is a celebration of love for the LGBTQIA+ community in the university and a protest against the ongoing injustices that the community continues to struggle with. Students participated in a Pride March, together with other activities such as free HIV/STI testing, a Queer Fair, and Pridecasts.

L-R: Monch Cruz, Lead of E-commerce, Mondelez Philippines; and April Valencia, People Lead, Mondelez Philippines

In partnership with Talakayang Alab ng Bayan (TALAB), an annual event in Ateneo aimed at providing students with opportunities to reflect on the various issues confronting the nation, Mondelez Philippines and Ateneo held a joint event that featured activities, talks, panel discussions, and drag performances.

DEI culture was already felt in full force upon arrival as students were welcomed with a safe environment to proudly express their own identities. An LGBTQuiz Bee was also held. Hosted by Mela Habijan, Miss Trans Global 2020 and an Ateneo alumni, students engaged in fun activities that tested their knowledge on vital topics of diversity, equality, and inclusivity within the LGBTQIA+ in both academic and corporate settings. Lucky winners took home gift packages from Mondelez Philippines.

Panelists Mibo Borres, April Valencia, Isay Delos Santos, Monch Cruz, Mela Habijan, and Janlee Dungca

Coinciding with this, the event also featured notable speakers from the Ateneo Sanggunian Commission on Gender Equality (CGE), Isabella De los Santos, University Gender and Development Office (UGDO), Mibo Borres, People Lead of Mondelez Philippines, April Valencia, and Lead of E-Commerce of Mondelez Philippines, Monch Cruz. Alongside, students also saw drag performances from Miss Juicy and Myx Channel, to showcase the charisma, uniqueness, nerve, and talent of their fellow Ateneo alumni.

With the combined efforts of the CGE and UGDO, the university has taken concrete steps that bridge the concerns of the student body in cultivating a safe space for students. With provisions for individual care sessions and group support to students, as well as partnerships with advocacies such as LoveYourself, that university aims to ensure that students get to experience a more diverse, equitable, and inclusive environment. Borres shares the importance of collective and collaborative efforts within and outside the Ateneo, while also recognizing the importance of working with the student body, to build initiatives that create safer spaces.

As Mondelez Philippines cultivates an inclusive work environment, they’ve taken initiatives to foster a workplace with a sense of belongingness. Aside from the already ongoing DEI policies of Mondelez Philippines, such as gender rights, preferred names, and gender neutral health and leave benefits, they have also invested in a three-year program assessing gender bias within their company. Valencia shares that Mondelez Philippines aims to strengthen its voice in promoting and advocating for DEI in different spaces.

Mondelez Philippines authentically lives on to its purpose and mission to promote diversity, equity, and inclusivity for Filipino LGBTQIA+ individuals. As the company takes on the challenge of fostering a safe and better school environment for LGBTQIA+ students, one can look forward to a future where everyone can reach their full potential and become persons-for-and-with-others.

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