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In just over a year since its rebranding, fintech unicorn Maya has swiftly become the Philippines’ “Best Digital Bank,” earning global praise for its game-changing innovations, world-class marketing, and exemplary workplace culture.
2023 marked a milestone for Maya, reaching an impressive three million depositors. Dominating the industry, Maya commands 57% of the total digital bank depositors, as reported in September 2023 by Bangko Sentral ng Pilipinas (BSP).
Globally, Maya is recognized for ingenuously blending payments and banking into one seamless digital experience. This approach boldly tackles the prevalent challenges of cash dependency and low bank usage in the Philippines through a fresh, customer-centric approach.
Shailesh Baidwan, Maya Group President, affirmed, “Our all-in-one digital banking platform is precisely what today’s Filipino consumers need, driving our vision for sustained, long-term growth.”
Spearheading the Digital Banking Era
Maya’s all-in-one model smartly utilizes customer data like payments transaction and app usage to widen and personalize services, such as credit options.
This strategy has not gone unnoticed. Forbes has recognized Maya as one of the World’s Best Banks, a remarkable feat for the youngest and only digital bank from the Philippines to make the list. Additionally, Maya was named the Best Digital Bank in Southeast Asia and ranked among the global top 10 in the World Digital Bank Awards 2023.
The bank has also garnered multiple accolades, including Best Digital Bank awards from the Retail Banking Awards, World’s Best Consumer Digital Bank Awards, and Future Digital Awards. It has also received recognition for its innovative payment solutions in the PAY360 Awards and numerous other regional and global platforms.
Redefining Marketing in Banking
Revolutionizing marketing in the financial sector, Maya has brought digital banking to the largely unbanked youth demographic with a dynamic rebranding that resonates with their language and aspiration.
By creating a catchy music anthem, gamified promotions, and collaborations with celebrities like Liza Soberano and Shanti Dope, Maya has become more than a bank; it’s a lifestyle icon. These efforts have catapulted Maya to the top-rated local consumer finance app in major app stores.
Pepe Torres, Maya Chief Marketing Officer, stated, “Our vision is to transform the Filipino outlook on money. We see it as more than a mere necessity; it’s a path to financial freedom. Through our innovative campaigns and services, we are at the forefront of this significant shift in perspective.”
Torres was named among Campaign Asia-Pacific’s 40 under 40 and also received the Orange Boomerang Digital Leaders Award. Under his leadership, Maya’s marketing ingenuity has been recognized with 46 awards and nominations from global and local competitions such as Effie Awards, Spikes Asia, PR Awards Asia, London International Awards, WARC, One Show, Cannes, YouTube Works Awards, Boomerang Awards, Kidlat Awards, and 56th Anvil Awards.
Cultivating a Top Workplace Culture
At its core, its innovative team fuels Maya’s rapid rise. LinkedIn recognized Maya as one of the 2023 Top 10 Companies in the Philippines for its creativity, teamwork, and innovation.
Charee Lanza, Maya Chief People Group Officer, noted, “Our dynamic team is the driving force behind Maya’s innovative solutions, enabling us to attract and nurture the country’s brightest in fintech.”
Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. To learn more about Maya, check out maya.ph and mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on Twitter.
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