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EastWest Bank marked its 30th anniversary on the fairways, celebrating the importance of friendship, camaraderie, partnership, and sportsmanship. As it goes ‘Further for You’, eastwest hosted a fun-filled golf tournament last weekend (May 31) at the world-class Mimosa Plus Golf Club acacia layout in Clark in Pampanga.
The day-long event also served as a launch platform for the bank’s new Business Class segment as it gathered business leaders, entrepreneurs, and clients. And the results were overwhelming.
“At EastWest, we’ve always strived to go further for our clients, whose partnership we are always thankful for. This golfing event is just one of many examples of how we continue to cater to our valued customers and provide them with more than just banking services,” said Josephine Gotianun Yap, Vic Chairperson of EastWest Bank and its parent company Filinvest Development Corporation.
“Our 30th anniversary is not just a celebration of our past achievements but a commitment to continue pushing boundaries and setting new standards in banking. This mission perfectly goes hand-in-hand with the bank’s anniversary theme, ‘Further for You,’ which encapsulates our dedication to innovation, customer-centric services, nd community support,” she added.
Leadership in Action on the Green: Josephine Gotianun Yap takes a powerful swing on the golf course during the EastWest Bank 30th Anniversary Golf Tournament. The event celebrated both sporting prowess and the launch of EastWest Bank’s new Business Class segment.
Unveiling new ‘Business Class’: Tailored for Entrepreneurs
One of the highlights of the event was the introduction of EastWest’s new Business Class segment, designed specifically for entrepreneurs and business owners.
EastWest Bank SVP and Head of Marketing and Cash Management Norman Martin Reyes explained the uniqueness of the Business Class.
“Our new Business class segment provides tailored financial solutions that allow business owners to focus on personal growth while we handle their operational tasks. From dedicated relationship officers to 24/7 banking through the EastWest Easybiz App, we’ve created a suite of services that cater to the dynamic needs of today’s entrepreneurs,” said Reyes.
Here are the key features of EastWest Bank Business Class:
- Personalized services: Dedicated relationship officers for personalized assistance and priority service.
- Operational Support and Special Cash Management Services: Services such as payroll processing, automated payments, and check collection.
- Exclusive Perks: Free access to airport lounges, discounted deals with restaurants and coffee shops, and preferential rates at sports centers and golf courses.
Day of Celebration and Networking
The event began with a sumptuous lunch followed by the ceremonial tee-off. Those who prepared not to hit a ball were treated to a tour of the Filinvest area and properties. The evening program included a raffle, entertainment, and the awarding of prizes for the winners. Also, the business Class was officially launched. Perks for this new segment include discounted rates at select Filinvest properties, with more benefits to be announced in the coming months.
It was a memorable day of golf and networking, highlighting the synergy between EastWest and the Filinvest Group. The event emphasized the strong foundation and collaborative spirit that drive both entities.
As a member of the Filinvest Group, EastWest continues to benefit from a robust support system that enhances its service offerings. The choice of Mimosa Plus, an FDC property, as the event venue further underscored this synergy, as participants were given a tour of Mimosa, showcasing the world-class facilities and hospitality services that are part of the Filinvest Group’s portfolio.
Jerry Ngo Showcases His Golfing Skills at Golf Invitational 2024: Jerry Ngo, EastWest Bank’s CEO, demonstrates his swing during the 30th Anniversary Golf Tournament at Mimosa Plus Golf Course. The event was a blend of sport and celebration, marking the launch of EastWest Bank’s Business Class segment and the bank’s commitment to excellence.
Looking Ahead
EastWest Bank Chief Executive Officer Jerry Ngo remarked on the bright future of the bank.
“Our commitment to our clients remains firm. As we celebrate 30 years, we look forward to many more years of innovation, excellence, and going further for our clients,” said Ngo.
He stated that EastWest’s 30th-anniversary golf tournament and Business Class launch successfully combined leisure, athletic competition, networking, and strategic business development, setting a high standard for future events and reaffirming the bank’s role as a trusted partner in the business community.
About EastWest Banking Corporation
EastWest Banking Corporation is a Filipino-owned universal bank. EastWest is a subsidiary of Filinvest DevelopmentCorporation (FDC), one of the country’s leading conglomerates with a diverse range of interests including real estate, banking, hospitality & tourism, infrastructure, power generation, and sugar. It is not affiliated with any foreign financial institution which may bear the same name.
EastWest Bank Team Assembles for a Memorable Day at the Golf Invitational 2024: The EastWest Bank team gathers on the picturesque Mimosa Plus Golf Course in Clark, celebrating a successful tournament and the launch of the exclusive Business Class segment. The event highlighted the bank’s commitment to providing exceptional service and memorable experiences for their valued clients.
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