Whoscall’s AI-Powered Scam Protection and Gamified Reporting Launch in the Philippines

Gogolook, a leading global trust tech company, has launched an enhanced version of its Whoscall anti-scam app in the Philippines. The updated app introduces advanced AI-powered scam protection and a new “growth-driven anti-scam community.” This platform empowers Filipinos to work together, report scams, and earn rewards for their contributions to combating online fraud.

The 2025 Asia Scam Report: Philippines, released by Gogolook together with the Global Anti-Scam Alliance (GASA) and ScamAdviser, shows that 72% of Filipinos claim to have encountered scam, with an average of one every two days. Among respondents, 52% felt psychological stress and 40% said the scam had an impact on their mental wellbeing, showing that scams have become not only legal and financial issues but also a public mental health concern. Scammers exploit Al and social media, blurring the line between truth and falsehood, while phone, messaging, and SMS scams continue to spread.

Gogolook Co-Founder and Global CEO Jeff Kuo said that to bring scam prevention closer to daily life, Whoscall has been fully revamped under the brand philosophy “Innovating for Trust, Powered by People”. “The new version establishes an anti-scam community built on four core pillars: global user reports, Al prediction technology, a comprehensive scam databases and collaboration with law enforcement and partners to engure stronger protection,” Kuo revealed.

Whoscall also introduced a refreshed visual identity with a new “W” logo, combining a handshake and uplifted-hand symbols to represent collective action against scams, and launched its interactive character, Vee, as a friendly advisor and bridge between users and the anti-scam community.

Kuo added that the new Whoscall anti-scam app aims to rebuild trust in the digital world, marking an important milestone as the companv enters its next decade of growth. “Last year, 9.5 million users from 57 countries contributed 135 million reports, establishing Whoscall as a leading global anti-scam community. Going forward, Whoscall will not only serve as a tool but also as a partner that grows with users and brings peace of mind to their everyday digital interactions,” he said.

Whoscall Expands Protection Across Calls, Messages, and Websites with Multiple Rewards to Drive Community Engagement

Gogolook Country Head and GM Mel Migrin0 said that scams are now infiltrating all forms of communication – from messaging apps and digital ads to even physical deliviries – making social platforms a prime target. Their openness and high interaction make them easy targets for scammers using deepfakes and AI bots to spread scam content.

“To counter evolving threats, Whoscall has moved beyond Caller ID and now offers comprehensive protection. Recent upgrades include Web Checker, which automatically alerts users when they access phishing or fake websites, and Check, which allows users to upload screenshots or photos to identify potential risks. Supported by ScamAdviser and other partners, which provide a database of tens of millions of websites, these features train Al models for early detection, enabling Whoscall to block threats faster and more accurately,” Migrino said.

Migrino added that this update also introduces a virtual badge system to reward user reports and strengthen community ties. In Q4, Whoscall will roll out the Mission”, a gamified feature where users earn Whoscall Points by completing daily check- ins, member gets member, and other in-app tasks. Points can be redeemed for Whoscall Premium or partner vouchers, making scam prevention part of daily life and fostering a positive cycle of awareness and action in the community,” she said.

Whoscall Premium Launches New Family and Duo Plans with Flexible, Affordable Pricing

Whoscall remains free to download and use in the Philippines, giving millions of Filipinos access to basic scam protection features supported by in-app ads. For users who want an uninterrupted experience, WhoscallPremium offers an ad-free upgrade with enhanced features designed for stronger security and convenience.

To meet growing demand, Whoscall has introduced two new subscription options: the Duo Plan (Php 169/month or Php 1,590/year) and the Family Plan for up to five users (Php 319/month or Php 3,090/year). Both offer lower average costs compared to individual subscriptions, making premium protection more affordable for households.

Whoscall Premium comes with exclusive features such as Auto Spam Call Blocker, Auto-Update Number Database, Smart SMS Assistant (Android). Live Caller ID Plus (iOS), and an Ad-Free Experience. More functions will be rolled out soon to further boost user safety. Premium is also available for enterprise purchases, making it ideal for customer campaigns, employee incentives, or shareholder rewards. Current enterprise clients include CTBC Bank, Mega Bank, ASUS, and AnueFund.

Say No-No-No to Call, Text & Online Scams with the new Whoscall App

The new and improved Whoscall App empowers Filipinos to “Say No-No-No to Call, Text, and Online Scams”. Whoscall is more than just a tool for individual protection – it also connects stakeholders to create shared value.

For users, community reporting provides real-time protection with tangible rewards. For governments, Whoscall’s broad coverage and proven effectiveness help fill gaps in software development and long-term maintenance, enabling public-private collaboration. For enterprises, offering anti-scam services, supporting education, or joining community initiatives amplifies and demonstrates social responsibility. In this role, Whoscall serves as an accelerator for collective anti-scam efforts.

Whoscall will continue to advance its growth-driven community through enhanced Al, stronger user engagement, and comprehensive protection. It is also broadening collaboration with enterprises, governments, and organizations to promote scam awareness and education. Whoscall invites partners to join its platform, support gamified community initiatives, and sponsor missions with rewards and resources-driving broader participation and delivering on its vision: “Innovating for Trust, Powered by People.” Start using Whoscall today to join the global anti-scam community: https://app.adjust.com/1rjw25bn