0
0
In every Filipino kitchen, Mega Prime Foods has been a staple, providing affordable and
nutritious products for generations. Through its partnership with TikTok Shop, the brand is
elevating this commitment by enhancing its e-commerce presence.
By leveraging TikTok Shop’s ACE Indicator System, which focuses on Assortment, Content,
and Empowerment, Mega Prime Foods has been able to expand its reach and elevate its
presence in the e-commerce landscape, offering Filipino families greater access to its wide
range of products.
Strengthening Brand Presence through TikTok Shop
Since launching on TikTok Shop in 2023, Mega Prime Foods has achieved a 150% increase
in product views and a 95% boost in overall engagement through the platform's integrated
tools. With a diverse assortment of affordable, ready-to-cook meals and canned goods, the
brand has successfully reached a broader audience. TikTok Shop’s unique ability to merge
entertainment with commerce has allowed Mega Prime Foods to engage consumers
authentically, transforming ordinary shopping experiences into memorable moments.
“TikTok Shop has been instrumental in helping us expand our product range and reach more
Filipino households. With the help of the platform, we’ve been able to align our goals with a
focused strategy that combines product variety, engaging content, and continuous
improvement,” shared Marvin Tiu Lim, Chief Growth and Development Officer of Mega
Prime Foods.
Broadening Product Range and Accessibility for Filipino Families
TikTok Shop’s support has enabled Mega Prime Foods to expand its product line by 20%,
with new offerings like premium canned vegetables and ready-to-cook meals catering to the
evolving needs of Filipino consumers. The platform has allowed the brand to introduce
limited-edition bundles and exclusive offers that have led to a 30% increase in sales during
special promotions.
Mega Prime Foods ACE strategy emphasized the importance of Assortment, ensuring that
new and exciting products are regularly introduced. This has helped families across the
Philippines access nutritious meal options without compromising on quality or budget.
Connecting with Consumers through Dynamic Content
Mega Prime Foods’ strategic use of TikTok Shop’s content creation tools have garnered the
brand stronger connections with its consumers. Cooking demonstrations, meal prep tutorials,
and product showcases led to a 25% rise in interaction rates. In collaboration with local
influencers, the brand also created engaging content that resonated with families looking for
affordable meal solutions.
“TikTok Shop has empowered us to connect with our customers on a deeper level. The
platform’s focus on content creation has allowed us to not only showcase our products but
also inspire families to cook nutritious meals together,” added Tiu Lim.
Leveraging TikTok Shop’s Data Insights for Strategic Growth
By leveraging TikTok Shop’s Empowerment tools and analytics, Mega Prime Foods made
data-driven decisions that enhanced their product offerings and marketing strategies. These
insights enabled the brand to optimize ad campaigns that resulted in a 40% higher
conversion rate and refine product launches to better align with customer preferences.
According to Franco Aligaen, Marketing Lead of TikTok Shop Philippines, “At TikTok Shop,
we believe in empowering brands like Mega Prime Foods to flourish in the digital age. We're
proud to have helped them transform how Filipino families experience food, making healthy
eating not just affordable, but also fun and interactive.”
Sustaining Growth through Innovation and Consumer Empowerment
Looking ahead, Mega Prime Foods is poised for sustained growth as it continues to harness
TikTok Shop’s robust tools and insights. With a focus on expanding its product range and
reaching more consumers through engaging content, the brand is determined to uphold its
promise of making nutritious, budget-friendly meals accessible to Filipino families.
As Mega Prime Foods continues to innovate and adapt to the evolving digital landscape, its
partnership with TikTok Shop remains pivotal. By leveraging its tools and insights, the brand
is dedicated to enriching Filipino family dining experiences with affordable and nutritious
meal options that resonate with the community.
About TikTok Shop
TikTok Shop is a one-stop e-commerce solution for driving brand growth and sales directly
on TikTok. With TikTok Shop, merchants can tap into a full commerce experience with the
capability to upload products and manage everything from shipping to fulfillment and point of
purchase. Products are recommended to TikTok audiences through shoppable content
formats such as in-feed short videos (embedded with product links), live shopping events, as
well as a marketplace through the new Shop Tab.
Average Rating