In a photo shared at The Philippine Starbucks Circle by Nap Noche Maceda III, it was confirmed that the latest collaboration between Starbucks and sportstyle brand FILA has been officially announced.
The CEO of FILA Philippines, Cris Albert also shared updates on her Facebook page which drumbeats the exciting collaboration between the two globally famous brands.
This summer, Starbucks is collaborating with iconic sportstyle brand FILA for the first time to offer an exclusive, co-branded collection of sporty street style essentials that seamlessly combine fashion, function, and on-trend design. The collection is available exclusively to customers in Asia Pacific for a limited time only.
FILA Philippines held an exclusive preview of the Starbucks X FILA collaboration last July 8 at the FILA Headquarters in Bonifacio Global City.
Blending Starbucks rich brand heritage with FILA’s classic aesthetic and modern design, the Starbucks® X FILA collection showcases bold yet timeless designs in FILA’s signature white, navy and red. The must-have merchandise items feature drinkware and lifestyle accessories that energize adventure-seekers and trend-setters alike to seize the summer.
“Starbucks is excited to partner with FILA for the first time in this bold new collection,” said Erin Silvoy, vice president, Product and Marketing, Starbucks Asia Pacific. “The Starbucks® X FILA collection unites Starbucks mission to nurture the human spirit and FILA’s legacy of celebrating athletics and the collective good. We can’t wait to share these limited-edition items with our customers across the region.”
“Our first collaboration with Starbucks is sure to energize customers and fans across Asia,” said Chase Park, Head Manager, Apparel Division, FILA Korea., FILA. “We’re proud to join forces with Starbucks to offer a wide range of exclusive items that will help customers explore their own unique style and chase new experiences all summer long.”
The designer collaboration will be available starting July 20, 2021 at select Starbucks® stores across the Asia Pacific region while supplies last.