Award-winning global Public Relations and Advocacy firm, SPAG, strengthens its business foothold in Asia with onboarding of new leadership as part of its growing commitment to the Philippines market and meet the increasing demands of sectors like healthcare, technology, consumer, and start-ups in the country.
SPAG offers clients agile, innovative marketing-communication solutions rooted in the understanding of the Asian market including industry expertise, technical knowledge, regulatory ecosystem, and consumer behavior. Guided by data and insights, SPAG values realism and truthful communication, be it to its clients or the public.
To champion the growth of SPAG in Philippines, SPAG has hired Epifannie Gonzales who brings with her numerous years of experience in public relations, account management, and media relations. Epifannie will work closely with Priyanka Bajpai, SPAG Regional Head, on growing the firm’s footprint in the nation.
“With our goal to have a strong presence in the country and bring a collaborative approach to the local market, we are confident that Epifannie’s knowledge and network will be an advantage in driving new business and adding value to the brand,” said Bajpai.
The hiring of Gonzales corresponds with SPAG’s business growth strategy of acquiring top talent with unparalleled expertise and solid experience in the industry. “I am very pleased to be part of SPAG and I am looking forward to make this collaboration fruitful. With the agency’s world-class communication strategies and excellent people, I hope to add value to the team by catering to partner clients and delivering valuable impact to the firm,” said Gonzales.
Aman Gupta, Managing Partner of SPAG, said: “This expansion is an essential move for the organization as we continue to transform our business in the region and extend our specialist approach to various industries. The Philippines being one of the fastest growing economies will definitely bolster our current foothold across Asia and help us continue with our global growth ambition.”
SPAG foresees a continuous incline in its business trajectory in 2021. Alongside Philippines, the firm has strengthened its presence in other markets, namely Indonesia, Malaysia and Thailand. With a three-fold growth outside of the Indian market in 2020, the firm is set to expand its presence into Europe and the US in 2025.