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San Miguel Foods kicked off the holiday season with a festive bang, hosting the “Home Foodie Madalicious Christmas Kickoff” on October 29, 2024, at their Culinary Center in Pasig City. This exclusive event, tailored for over 40 digital content creators, showcased San Miguel Foods’ commitment to providing quick, delicious recipes through their Home Foodie platform.
The Culinary Center was transformed into a holiday haven, setting the stage for a dynamic three-hour program. Influencers were encouraged to actively engage on social media, amplifying Home Foodie’s online presence.
Event highlights included:
Interactive Games and Challenges:
Influencers tested their San Miguel Foods product knowledge with games like 4Pics & Words and the Home Foodie Passport activity, which involved social media promotion and encouraged downloads of the new Home Foodie e-cookbook. Prizes included kitchen appliances like a digital oven, slow cooker, deep fryer, griddle pan, and Masflex cookware.
Home Foodie Madalicious Celebrations E-Cookbook Launch:
The “Flavors for the Holidays” e-cookbook, featuring 17 easy holiday recipes using San Miguel Foods products, was unveiled. Guests sampled dishes from the cookbook, gaining inspiration for their own holiday menus.
Cooking Demo with Happy Ongpauco-Tiu:
Celebrated restaurateur Happy Ongpauco-Tiu conducted a live cooking demonstration, sharing tips for elevating holiday classics like Purefoods Fiesta Ham. Her innovative Pandesal Ensaymada with Christmas Ham, a sweet and savory delight, captivated the audience.
Home Foodie Madalicious Cookoff Influencer Edition Awards Ceremony:
The event culminated with the awarding of winners from the previously held influencer cookoff challenge. Using a mystery San Miguel Foods ingredient, influencers crafted creative dishes in just one hour, utilizing equipment sponsored by Reyna Gas and Masflex Cookware. Roanne Tadina won the grand prize (a microwave oven) for her Lime Oriental Wings, Charisse Espinosa took first place (a digital air fryer) with her Beef Tapa Shepherd’s Pie, and Karina Ramos secured second place (an electric hotpot barbecue griller) with her Ginataang Manok Inasal. Non-winning participants received Masflex dinnerware sets. Awards were presented by San Miguel Foods representatives Llena Tan Arcenas (Culinary Services Manager) and Leah Golez (AVP Sales & Marketing Manager), alongside special guests including celebrity chef Gene Gonzalez and Masflex executives.
The #Madalicious Christmas Kickoff successfully fostered stronger connections between San Miguel Foods and the influencer community, emphasizing the ease and enjoyment of creating delicious holiday meals. The celebration continues online; join the Home Foodie community on Facebook, TikTok, YouTube, Instagram, and the official website for more recipes and holiday inspiration.
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