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PANAta Awards 2021 recognizes country’s Most Effective and Creative Brand Campaigns

PANAta Awards 2021 recognizes country’s Most Effective and Creative Brand Campaigns

The most creative and effective brand campaigns in the country took center stage at this year’s PANAta Awards. The 2021 awards night, held virtually on December 8, reflected this year’s theme of Hilaraya to encourage brand builders and the entire industry to move forward together with courage toward new realities.

McDonald’s McClassroom campaign bagged the much-coveted Grand PANAta award

McDonald’s Philippines’ campaign titled McClassroom was a runaway winner, bringing home gold citations for Brand Bravery, Brand Excellence CSR, Excellence in Brand Positioning, Marketing Innovation, Gawad Pandayon Authenticity and the much-coveted Grand PANAta award. 

The campaign portrayed the transformation of McDonald’s party areas into a work-friendly McClassroom from October 9 to 23, 2020 for teachers to use for free as they shifted to distance learning. Done in a matter-of-fact approach with a true-to-life portrayal of the challenges that the educators faced made the campaign natural and poignant, truly deserving of a Grand PANAta Award.

The prestigious one-and-a-half-hour show was streamed over PANA’s Facebook page, YouTube channel and media partners’ social pages. Hosted by GMA broadcaster Pia Arcangel with special performances from Viva Talents, GMA Network and Wilbros Entertainment, the show lauded the hard work of brand builders in this time of crisis as well as collaboration with the advertising and media agencies. 

The other winners at the PANAta Awards 2021 are as follows:

COMPANYAGENCYCAMPAIGN TITLECITATION
Brand Bravery
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGOLD
Unilever Philippines, Inc.Green Park ContentChallenging Traditional Beauty Standards Through Inclusivity To Celebrate Everyone’s Own Beautiful (BeautyHub.PH)BRONZE
Excellence in Brand CSR
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGOLD
Nestle PhilippinesOgilvy & Mather Philippines, Inc.Total MILO Home CourtSILVER
Mega Global CorporationMega National Sardines DayBRONZE
Excellence in Brand Positioning
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGOLD
Nestle PhilippinesDentsu Jayme Syfu Inc.Bangon. Sulong. (Nescafe)SILVER
Nestle PhilippinesOgilvy & Mather Philippines, Inc.Total MILO Home CourtBRONZE
Excellence in Customer Empowerment
The HongKong & Shanghai Banking CorporationWunderman ThompsonHSBC’s Tim Hortons Coffee and Donation DriveGOLD
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomSILVER
Unilever Philippines, Inc.Ogilvy & Mather Philippines, Inc.#ReflectYourBeauty (Dove)BRONZE
Excellence in Marketing Innovation
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGOLD
TeleperformanceSVENTPin3: The Recruitment Time PortalSILVER
Procter & Gamble PhilippinesDowny Bye Bye BahayrusBRONZE
Gawad Pandayon – Authenticity
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGOLD
Nestle PhilippinesOgilvy & Mather Philippines, Inc.MILO Champion HabitSILVER
Ayala Land Inc.2020 Festival of Lights: Lights and Sound Show Virtual EditionBRONZE
Gawad Pandayon – Courage
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomSILVER
Golden Arches Development Corp.Leo Burnett ManilaMcDeliverBack Breakfast for HeroesBRONZE
Gawad Pandayon – Creative Effectiveness
Unilever Philippines, Inc.Ogilvy & Mather Philippines, Inc.Makasama Ngayong Pasko – Together this Christmas (Lady’s Choice)GOLD
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomSILVER
Procter & Gamble PhilippinesDowny x BTSBRONZE
Media Category – Digital
Unilever Philippines, Inc.Green Park ContentUsing the Power of Real-Time Search Data to Innovatively Help Filipinas Navigate the New NormalSILVER
Johnson & Johnson Phils.Wunderman ThompsonJ&J Project BibigKasin Challenge (Listerine)BRONZE
People’s Choice – Excellence in Brand CSR
SM Development CorporationBuilding a Community of Good Guys Through Volunteerism at SMDCGOLD
Mega Global CorporationMega National Sardines DaySILVER
Megaworld Foundation, Inc.Megaworld Takes a Stand for the United Nations Sustainable Development GoalsBRONZE
People’s Choice – Excellence in Brand Positioning
Procter & Gamble PhilippinesDowny Bye Bye Bahayrus for Excellence in Brand PositioningGOLD
Nestle PhilippinesDentsu Jayme Syfu Inc.Bangon. Sulong.SILVER
BDO Network BankVitalstrats Creative Solutions, Co.Ang Inyong BDO sa BayanBRONZE
People’s Choice – Excellence in Customer Empowerment
University of Santo TomasCargasus: The Flying Carabao CampaignGOLD
Unilever Philippines, Inc.Green Park ContentChallenging Traditional Beauty Standards Through Inclusivity and Empowerment To Celebrate Everyone’s Own BeautifulSILVER
Pilipinas Shell PetroleumTeam OnGround Inc.The 53rd Shell National Students Art CompetitionBRONZE
People’s Choice – Gawad Pandayon – Courage
SM SupermallsBolstering COVID-19 Vaccine Confidence and Trust with SM Supermalls Vaccination ProgramGOLD
Golden Arches Development Corp.Leo Burnett ManilaMcDeliverBack Breakfast for HeroesSILVER
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomBRONZE
SPECIAL AWARDS
Golden Arches Development Corp.Leo Burnett ManilaMcClassroomGrand PANAta Award
Nestle PhilippinesOgilvy & Mather Philippines, Inc.Total MILO Home CourtWFA Best in Brand Positioning Award
Sun Life PhilippinesVitalstrats Creative Solutions, Co.Real World, Real Talk Series: Your Guide to AdultingPANAta together with Meta, Connecting for Good Award
Mariel ChavezProcter & Gamble PhilippinesDowny Bye Bye Bahayrus and Downy x BTSBrand Builder of the Year

Procter & Gamble Philippines’ Mariel Chavez receives the PANAta Award’s Brand Builder of the Year

“On behalf of PANA, we congratulate all the winners of the PANAta Awards 2021. Kudos to all brand builders who submitted amazing campaigns, making this year’s awards challenging for our jurors,” shares Marvin Tiu-Lim, PANA president and PANAta Awards 2021 chairman. 

To watch the PANAta Awards 2021, visit PANA’s Facebook page or PANA Official’s YouTube Channel and relive the exciting moments of this year’s awards night. 

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