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Photo: L-R Mae Dichupa, Senior Director, Global Marketing Partnerships, NBA Philippines, Hubert Lim, Director, Global Marketing Partnerships, NBA Asia, Amer Bakshi, Head of Strategic Partnerships, foodpanda Philippines, Lorelei Olalia, Head of Integrated Marketing Communications, foodpanda Philippines
THE National Basketball Association (NBA) and foodpanda, a leading online quick commerce digital platform in Asia, recently announced a marketing partnership that makes foodpanda the league’s first Official Online Food Delivery Platform Partner in the Philippines.
The announcement was made last February 18 (Saturday) ahead of the 72nd NBA All-Star Game, which was air live in the Philippines across One Sports and NBA TV Philippines on Monday, Feb. 20 at 9:00 a.m. PHT.
NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa and foodpanda Philippines Director for Growth Guilherme Porto made the announcement at an event at the SM Mall of Asia Music Hall in Pasay City that featured a shooting contest for local amateur players, foodpanda App users, and foodpanda delivery riders.
Through the collaboration, foodpanda will also serve as an official partner of NBA 3X Philippines presented by Mountain Dew, a 3-on-3 basketball tournament featuring men’s and women’s teams and NBA entertainment that will take place in Metro Manila next month. This season, foodpanda will host a series of public viewing parties during select NBA tentpole events and will have virtual on-court signage on select NBA broadcasts across TV5 and One Sports. Additionally, foodpanda will launch promotions that will provide foodpanda users in the Philippines with the chance to win authentic NBA prizes.
“Filipinos are known for their immense passion for basketball, and in the same way that the NBA is among the most popular sports leagues in the country, we’re committed to shaping foodpanda as the preferred choice of local consumers for online food delivery,” said Porto. “We’re incredibly thrilled to launch this collaboration together with the NBA and offer engaging campaigns and activities to food lovers and sports fans alike.”
“We’re excited to welcome foodpanda to the NBA family and to deepen our engagement with our passionate Filipino fans by leveraging foodpanda’s avid subscriber base,” said Dichupa. “We look forward to working together to offer new and creative experiences that will bring fans and players in the Philippines closer to the game.”
Fans in the Philippines can download the official foodpanda App via the App Store and Google Play and visit their official Facebook, Twitter and Instagram for the latest news and offerings.
For the latest NBA news and updates, fans in the Philippines can visit www.nba.com, download the NBA App, and follow the NBA on Facebook, Twitter and TikTok.
About the NBA
The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball. Built around five professional sports leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 214 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA rosters at the start of the 2022-23 season featured 120 international players from 41 countries. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.
About foodpanda
foodpanda Philippines currently operates in 150 cities and municipalities across the Philippines. foodpanda is a subsidiary of Delivery Hero, a worldwide leader in the food delivery industry. Through the foodpanda website or via the new iOS and Android apps, customers can enter their address and view a curated list of partner restaurants and shops serving their neighborhood. Once users have found their choice, they can place an order in the comfort of their home or office, paying online through foodpanda’s secure platform or via cash-on-delivery. The order is then carefully prepared by the restaurant or shop, picked up by the foodpanda partner rider, and delivered straight to their doorstep. For more information, visit www.foodpanda.ph and follow foodpanda on Facebook (foodpandaphilippines), Twitter (foodpanda_ph) and Instagram (foodpanda_ph).
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