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MILO, Davao City join hands in guiding foster champions during pandemic

THE local government unit of Davao City, together with leading beverage brand MILO, further amplifies its efforts in building an active and healthy community as the two partners roll out the Sports Interactive Caravan. The program, which was officially launched today at Bahay Pag-asa, was designed to reintroduce sports and physical activity through broadcast and social media without compromising the safety of an individual or the community. The initiative is spearheaded by Davao City’s City Sports Office under their umbrella campaign, Aktibo Davaoeño.

The Sports Interactive Caravan is a city-wide sports program that will roam around 170 barangays in all three districts of Davao, engaging around 1.8 million Davaoeños into recreational and competitive sports. With the help of the City Sports Office, the caravan will visit a barangay every Monday, Wednesday, and Friday from 7AM to 4PM and feature all instructional sports videos by MILO, including their Champion Habit initiative, a program designed to make Physical Education (P.E.) classes accessible to schoolchildren nationwide in support of the country’s ongoing blended learning program.

“We are fully committed to supporting the local government of Davao City in their effort to reintroduce sports activities in the different municipalities and nurture the future sports heroes,” Lester P. Castillo, Assistant Vice President, Nestlé Philippines-MILO. “The Aktibo Davaoeño Sports Interactive Caravan is aligned with our thrust to continue finding ways to get children into sports despite the challenges of the situation. Regular physical activities also promote postitive mental health. Mula noon, hanggang ngayon, anuman ang panahon, magtutulung-tulungan tayo para ipagpatuloy ang kanilang pagiging champion. MILO along with its partners like the Davao City Sports Office will enable more children to achieve proper nutrition, lead active lifestyles, and become champions of tomorrow.”

Each session will follow the standard safety protocols implemented by the Inter-Agency Task Force for the Management of Emerging Infectious Diseases (IATF) and the local government of Davao City. Officials from the City Sports Office will be limiting the number of participants, will be strictly using protective equipment such as face masks and shields, and uphold physical distancing regulations throughout the duration of the program. The whole-day sports event will have a maximum of 25 kids per batch in an open court area conducive for safe active playing. The caravan is open to both the younger and older residents of each barangay.

Through active collaborations, MILO is able to assert its efforts in helping parents encourage their kids to pursue their champion dreams today and beyond. By adapting to innovation, the brand has established its lifelong legacy in nurturing individuals Mula Noon, Hanggang Ngayon.

Equipped with a glass of MILO, kids can make their champion journeys more energizing together with the MILO Champion Formula that contains more milk, packed with more Champion Energy Nutrients na PROTOMALTÒ, Iron, at Vitamins B2, B3, B6, and B12, at mas sulit dahil mas pinarami na ang isang sachet at the same suggested retail price, parents and their children are given the right energy to stay active and healthy every day.

Watch out for the Sports Interactive Caravan in your community by checking the Facebook Page of Davao City (https://www.facebook.com/davaocitygov). Parents can also bring the caravan into their own homes as well by visiting the MILO Philippines YouTube channel (https://www.youtube.com/channel/UCZ2Wzb2qXmrCgIYnPq6VfvQ/playlists) and the MILO Facebook page (www.facebook.com/milo.ph) for more.

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