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In a groundbreaking collaboration, LG Philippines and National Artist for Visual Arts Benedicto “BenCab” Reyes Cabrera have joined forces to bring advanced OLED technology to the BenCab Museum in Tuba, Benguet. This partnership redefines how art is experienced, introducing a cutting-edge digital platform for Filipino creativity.
A Seamless Fusion of Tradition and Innovation
The lobby of the BenCab Museum now greets visitors with the LG OLED Posé, a 55-inch masterpiece of design and engineering. Its self-lit OLED technology, vibrant colors, and the α9 Gen5 AI Processor 4K make it an elegant stage for showcasing digital art. Wrapped in muted beige fabric with soft lines, the Posé blends effortlessly with the museum’s modern aesthetic, setting the tone for an immersive visual journey.
In the Larawan Hall, the LG OLED evo AI G4 transforms the way art is presented. Its advanced α11 AI Processor and Brightness Booster Max reveal intricate textures and vivid colors with breathtaking clarity, perfectly adapting to the room’s lighting. The One Wall Design seamlessly integrates with the hall’s curated display, making the TV a stunning centerpiece for traditional and contemporary Filipino artworks alike.
A Shared Vision: Honoring Filipino Creativity
LG Philippines’ Managing Director, Mr. Nakhyun Seong, expressed pride in this collaboration: “At LG, we believe in empowering artists to push boundaries. By integrating OLED technology, we’re creating opportunities for a new kind of digital art, bridging the gap between tradition and innovation.”
BenCab echoed this sentiment, saying, “LG’s OLED TVs open new avenues for presenting art in ways that resonate with modern audiences. This partnership enhances the museum’s ability to inspire and educate, while honoring Filipino culture.”
The BenCab Museum enriches its visitors’ connection to the Philippines’ vibrant cultural history, fostering creativity and promoting art education. These efforts align seamlessly with LG’s mission of “Innovation for a Better Life,” celebrating Filipino culture and inspiring future generations.
Through this partnership, LG Philippines and the BenCab Museum invite audiences to experience art in its most vivid form—a tribute to Filipino ingenuity brought to life through cutting-edge technology.
About LG Electronics Philippines
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 74,000. LG’s four companies – Home Appliance & Air Solution, Home Entertainment, Vehicle component Solutions and Business Solutions – combined for global revenue of over 61.2 billion USD in 2023. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.
About BenCab Museum
Located in Tuba, Benguet, the BenCab Museum showcases the works of National Artist Benedicto “BenCab” Cabrera, with a permanent collection of his paintings, drawings, prints, and sculptures. Founded in 2001, the museum serves as a space for art appreciation and education, hosting exhibitions, workshops, and cultural events. It highlights the rich cultural heritage of the Philippines while supporting emerging artists, with smaller galleries displaying additional collections accumulated by BenCab throughout the years. The BenCab Museum is open from Tuesdays to Sundays, 9:00 AM-6:00 PM and closed on Mondays, Christmas day and New Year’s day. For more information, visit www.bencabmuseum.org.
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