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LausGroup’s Global Cars Philippines, the pilot Ford dealer, to roll out ‘Balik Baterya Program’

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The LausGroup of Companies (LGC), owner of dealer principal Global Cars Philippines, is the pilot Ford dealership to fully implement the Balik Baterya Program, in partnership with  Ford Philippines, Motolite, and the Philippine Business for Social Progress (PBSP)

First launched by Motolite in 2006, the battery recycling program aims to collect used lead-acid batteries (ULABs) from PBSP’s member companies for proper recycling and production of new automotive and industrial batteries. In turn, the participating companies and partners may allocate the proceeds of the sale of their ULABs for CSR projects in health and education, or for their chosen beneficiaries. 

As the pioneer Ford dealership to adapt the Balik Baterya Program, LGC’s Global Cars Philippines has collected over 75 used car batteries within seven months and has just transferred its first batch for recycling to Motolite. 

The program is also being implemented in most service departments across other LausGroup dealerships, as part of the Pampanga-based conglomerate’s commitment to foster environmental stewardship and sustainability in its line of business. 

In her keynote speech, LGC Chief Executive Officer and 2021 Ford Dealership Honoree Lisset Laus-Velasco said, “It is our hope that through this program, we are able to affect change in our communities by pioneering sustainable business practices, geared towards promoting progressive countryside development that is shared by all.” 

“Through the Balik Baterya Program, we are able to bring to life Ford’s global commitment to environmental sustainability in the Philippines and work with our Ford dealers and like-minded partners such as Motolite and PBSP to reinforce this advocacy. At the same time, the program provides an opportunity for our dealer partners to create and even expand their corporate social responsibility (CSR) programs to support more beneficiaries,” Ford Philippines President and Managing Director Michael Allen Breen said.

Various representatives from the PBSP and Ford Dealer Principals and dealerships across the country were also in attendance in the virtual signing ceremony of the Memorandum of Understanding (MoU) last October 22 to mark the significant milestone for the flagship battery recycling program. 

To know more about the Balik Baterya Program and how you can turn in your used car batteries for recycling, you may visit www.lausgroup.com.ph or www.ford.com.ph, or visit Ford Global Cars Philippines dealerships in Metro Manila and Pampanga. 

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