After the news of a customer complaint went viral, Jollibee issued and released an official statement in response to the incident.
A woman who ordered a meal from Jollibee BGC through a delivery app, posted on social media her disappointment when instead of a fried chicken, they got a “deep fried towel”.
You can check out the complete post here.
Many speculations and theories were shared by the netizens who commented and reacted on her post that went viral on Facebook last June 1.
The company immediately investigated the incident and ordered Jollibee Bonifacio – Stop Over to close for three days.
“Jollibee has carefully developed and complied with food preparation systems to ensure that we deliver excellent quality products and customer satisfaction,” said in part from the fastfood giant’s statement.
“We at Jollibee are committed to take the necessary steps to maintain the trust and loyalty that our customers have given to us throughout the years,” it added.
The incident is not a simple case. Jollibee made sure in their statement that they will conduct a thorough investigation on the incident.
The customer has all the rights to complain and this one is valid. This might be an isolated case but the implication on health and food preparation standard during the period of the incident could affect the brand’s trustworthiness.