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As 2024 comes to a close, Google releases its annual Year in Search in celebration of the people, events, contributions, and trending topics that defined that year in the Philippines.
With 6 of the top 10 overall search terms being news, the results show that Filipinos continue to rely on Google Search to learn more about the latest news. From current events to breaking developments, people trust Google Search to show them deeper information and insights about anything that grips the population’s attention at any given time. Three of the top 10 searches relating to AI also proves that the Philippines is a tech-savvy country willing to learn more about the latest innovations, as found in this year’s e-Conomy SEA Report.
As an example of Filipinos looking up current events, “heat wave” comes out as the #1 overall and news search term (with “climate change” itself at #6 overall and #5 in news). This also goes for larger world events, such as the 2024 Paris Olympics that were #3 overall and in news, while newly minted Filipino Olympic gold medalist Carlos Yulo made four lists — overall top trending, news, sports, and male personalities. These stories all made up a significant part of local pop culture this year, which Filipinos are keen to look up further on Google Search.
Celebrities are once again consistent searches for Filipinos. These include those who unfortunately passed this year, with veteran Filipina actress Jaclyn Jose and former One Direction member Liam Payne at #2 and #8 overall, respectively.
Meanwhile, the Nation’s Girl Group BINI is the top search among female personalities after the big breakthrough in 2024, and member Mikha Lim is separately #10 on the same list. Their two breakout hits “Salamin, Salamin” and “Pantropiko” also made the top 10 list of music and lyrics searched, which was topped by R&B singer Dionela’s viral song “Sining.”
As for online media, K-drama Queen of Tears, which trended in the middle of the year, was the #1 search for both series and Korean titles. The show, which simultaneously broadcasted on Netflix, is again a testament to the strength of online streaming, which saw a 12% increase in GMV this year, according to the e-Conomy SEA report.
Below is the full list of the top search trends in the Philippines:
Overall Top Trending
1. heat wave
2. Jaclyn Jose
3. Olympics
4. Carlos Yulo
5. Inside Out 2
6. climate change
7. Character AI
8. Liam Payne
9. AI detector
10. Gemini
News
1. heat wave
2. Jaclyn Jose
3. Olympics
4. Carlos Yulo
5. climate change
6. National ID
7. Labubu
8. pertussis
9. Mpox
10. demure
Sports
1. Carlos Yulo
2. Celtics vs Mavericks
3. Nuggets vs Timberwolves
4. Lakers vs Nuggets
5. Timberwolves vs Mavericks
6. Premier Volleyball League
7. Dallas Mavericks
8. EJ Obiena
9. Knicks vs Pacers
10. Celtics vs Pacers
Shows or Series
1. Queen of Tears
2. Marry My Husband
3. Lovely Runner
4. Hierarchy
5. Young Sheldon
6. Love Next Door
7. Gyeongseong Creature
8. My Demon
9. Avatar: The Last Airbender
10. A Shop for Killers
Songs or Lyrics
1. Sining
2. APT.
3. Maybe This Time
4. Die With A Smile
5. Palagi
6. Mamma Mia
7. Salamin, Salamin
8. Sa Susunod na Habang Buhay
9. Pantropiko
10. Dilaw
Games
1. Sprunki Horror Music Game
2. Delta Executor
3. Anime Defenders codes
4. Hamster Kombat
5. Wuthering Waves
6. Snake Aim tool
7. Granny Horror Multiplayer
8. Block Blast solver
9. Anime Last Stand codes
10. NIGHT CROWS
Male Personalities
1. Carlos Yulo
2. Nash Aguas
3. EJ Obiena
4. Donald Trump
5. Rico Blanco
6. Ben Wang
7. One Direction
8. Byeon Woo-seok
9. Kim Soo-hyun
10. Kobe Paras
Female Personalities
1. BINI
2. Charlie Dizon
3. Alice Guo
4. Ennui
5. Mika Dela Cruz
6. Claudine Barretto
7. Beyoncé
8. Kamala Harris
9. Imane Khelif
10. Mikha Lim
Movies
1. Inside Out 2
2. How To Make Millions Before Grandma Dies
3. Rewind
4. Deadpool
5. Damsel
6. GomBurZa
7. Un/Happy for You
8. Saltburn
9. Hello, Love, Again
10. Lolo and the Kid
Farewells
1. Jaclyn Jose
2. Liam Payne
3. Keith Martin
4. Rico Yan
5. Akira Toriyama
6. Park Bo-ram
7. Song Jae-rim
8. Chino Trinidad
9. Shannen Doherty
10. Maggie Smith
Korean Series
1. Queen of Tears
2. Marry My Husband
3. Lovely Runner
4. Hierarchy
5. Love Next Door
6. Gyeongseong Creature
7. My Demon
8. A Shop for Killers
9. Queen Woo
10. Pyramid Game
AI-related Searches
1. AI detector
2. Gemini
3. ChatGPT
4. Humanize AI
5. AI Chat
6. Gizmo
7. Viggle AI
8. Runway AI
9. PixVerse
10. Perplexity
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