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GROHE, a leading global brand for complete bathroom solutions and kitchen fittings, is returning to Milan Design Week 2025 with a new immersive experience in one of Milan’s most historic locations: The Garden Senato. Located at Via Senato 14 in Milan’s fashion district, the garden blends historical charm with contemporary design, making it a high-profile venue for cultural events and exhibitions—the ideal venue for the GROHE Aqua Gallery. Following on from the brand’s previous success with the Red Dot “Best of the Best” awarded GROHE SPA installation at the Palazzo Reale during Milan Design Week 2024, GROHE will transform the Garden Senato into an immersive exhibition space from April 8-13.
“Guided by GROHE’s brand purpose of ´Pure Joy of Water´, our design philosophy, and Fuorisalone 2025’s theme of ‘Connected Worlds’, we’ve curated a unique exhibition that offers compelling insight into the innovation, design, and development of our products,” explains Patrick Speck, Leader, LIXIL Global Design EMENA.
Within carefully curated spaces, the GROHE Aqua Gallery will showcase GROHE products as both efficient objects (Function) and crafted artifacts (Form) that deliver meaningful water experiences (Impact). Visitors can explore how these products create a bridge between humans, water, and the environment.
“Design plays a crucial role in linking various aspects of our lives. It requires a deep investigation and analysis and understanding of people’s needs, culture and tradition as well as the exploration of the natural environment to the advancement of technologies. The GROHE Aqua Gallery reflects the brand’s commitment to shaping a future where design, functionality and responsibility coexist in perfect harmony, crafting the products and experiences that enable people to experience ‘Pure Joy of Water’,” Speck concluded.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the installation seamlessly blends indoor and outdoor elements, offering a unique gallery experience. Nestled within the secluded garden is an Aqua Atelier space for reflection and the creation of an Aqua Poem. More than just a place for refreshment, the adjacent Aqua Bar serves as a powerful statement on sustainability: constructed from recycled bottles, it highlights the environmental impact of single-use plastics and the growing issue of water pollution. As a brand dedicated to ecological water enjoyment, GROHE offers tangible solutions to tackle plastic pollution—such as its advanced water filtration systems, reducing the need for disposable plastic bottles. By integrating thoughtful design with environmental responsibility, GROHE continues to shape a more sustainable future.
Discovering the GROHE Aqua Gallery
Architects, designers and visitors can experience the installation and GROHE first-hand at the Garden Senato, from April 8-13, 2025.
The installation will be open to the public
April 8/9 from 10:00am-7:00pm CET
April 10 from 10:00am-4:00pm CET
April 11/12 from 10:00am-9:00pm CET
April 13 from 10:00am-6:00pm CET
On April 7 the installation will be exclusively open to media from 11am-6pm CET.
To know more about GROHE, visit https://www.grohe.ph/en_ph/ or follow GROHE’s social media pages, Instagram (@grohe_ph) and Facebook (grohephilippines).
About GROHE
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolio, including its premium sub-brand GROHE SPA.
With water at the core of its business, the brand contributes to LIXIL’s Impact Strategy with a resource-saving value chain: from CO 2 -neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. Thanks to the hybrid communication ecosystem GROHE X, the brand provides further impulses for the industry. Whether digitally on the brand experience hub, physically or hybrid in the GROHE X Brand & Communication Experience Center in Hemer, Germany or on the road with the GROHE X Motion Trucks, the brand connects people to contribute to LIXIL’s purpose to “make better homes a reality for everyone, everywhere”.
*includes CO 2 compensation projects, more on grohe-x.com/sustainability
About LIXIL
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at www.lixil.com
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