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The Philippine Arena was alive with an electrifying fusion of music, dazzling lights, and palpable Filipino energy on July 5, 2025, as tens of thousands of music enthusiasts converged for Puregold’s OPM Con 2025. This sold-out event showcased a stellar lineup of today’s most prominent Original Pilipino Music (OPM) acts, including BINI, Flow G, G22, KAIA, SB19, Skusta Clee, and SunKissed Lola. OPM Con 2025 stands as a significant landmark in Puregold’s remarkable ascent within the entertainment industry.
“We’ve always believed that our connection with our shoppers goes beyond the checkout counter,” Ivy Hayagan-Piedad, Senior Marketing Manager of Puregold, shared. “We are gratified to know that through Puregold OPM Con 2025, we gave our loyal members an unforgettable celebration of Filipino music, talent, and pride on a massive scale.”
The night was a vibrant celebration of original Filipino music, from beginning to end. Each performance offered a unique sound, and the audience enthusiastically embraced every change.
The crowd was as diverse as the setlist. Everyday shoppers stood shoulder to shoulder with influencers and local celebrities. It was proof that music, like Puregold, cuts across communities. Thanks to ticket redemption events held nationwide, fans traveled from across the country, while some even flew in from other parts of Asia and the UAE, just to be part of the moment.
Fans in attendance even got to enjoy a premier VIP experience that included a soundcheck party before the concert proper. On top of that, freebies overflowed from top consumer brands that included Nestle Bear Brand, Nestle Chuckie, Great Taste, Jack ‘n Jill, Cream-O, Coca-Cola, Nutriboost Kids, Nissin Wafer, Lucky Me!, Argentina, Angel, Tide, Safeguard, Cream Silk, Surf, Alaska, Doowee Donut, Del Monte Fruity Zing, Nestle Carnation, Nissin Noodles, Magnolia Cheezee, Purefoods, Champion, and Colgate.
From Luzon to Mindanao, Puregold’s OPM Con 2025 united Filipinos in a powerful celebration of identity, pride, and sound. As Piedad affirmed, “Puregold is about building meaningful experiences for the communities we serve.” And yes, more than just a concert, it turned out to be one of the most successful and talked-about music events of the year.
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