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Seiko Epson Corporation (TSE: 6724, “Epson”) has achieved a significant milestone with cumulative global sales of Epson’s high-capacity ink tank printers, surpassing 100 million units since the launch of EcoTank in 2010. Originally introduced in Indonesia, Epson’s ink tank printers have been adopted, and are now sold in 170 countries and regions worldwide.
Epson’s high-capacity ink tank printers have a particularly strong foothold in emerging markets, where affordability and eco-conscious usage are essential to businesses and households alike. This innovative high-capacity ink tank technology continues to resonate across Asia, aligning with rising demand for efficient, sustainable, and cost-effective alternatives to traditional cartridges. Since the launch of this range, Epson has transformed the printer business model, becoming a dominant player in the high capacity ink tank printer segment.
“High-capacity ink tank printers are fundamentally different from traditional cartridge models, and we faced many challenges in developing them,” said Noelle Gonzalez, Marketing Division Head at Epson Philippines. “But we persisted, driven by the desire to help customers print without hesitation by delivering a printer that provided minimal hassle, lower costs, and a reduced environmental impact. Since our debut, we’ve seen remarkable support for these products, as they provide users with cost effective, reliable, and eco-conscious printing solutions.”
Strong Market Impact in Asia and Beyond
Epson continues to maintain the No. 1 global market share in high-capacity ink tank printers with approximately 45% 1 of units shipped in the office and home inkjet printer market. In Southeast Asia, where Epson is the market leader for ink tank printers, this approach has driven accessible, environmentally conscious printing solutions that address a diverse range of user needs. Epson will continue to focus on innovations tailored to meet the unique needs of customers across Asia and the world, providing both value and reduced environmental impact.
About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson’s goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050. Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. Visit corporate.epson/en/ for more information.
About Epson Philippines
Epson’s corporate presence in the Philippines commenced in 1998. It grew rapidly into a billion-peso company in a span of a few years from its establishment due to its client-oriented approach in its business management by its dedicated and innovative staff members and officers. Epson Philippines has an extensive network of 77 Authorized Service Centers nationwide with more than 200 dealers and more than 800 shops across the country. For more details, please visit our website (www.epson.com.ph), our Facebook page (https://www.facebook.com/EpsonPhilippines), or LinkedIn page (https://www.linkedin.com/company/epson-philippines-corporation/)
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