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Concepcion Industrial Corporation selects Oracle Cloud applications to optimize customer experience and create new revenue stream

Concepcion Industrial Corporation selects Oracle Cloud applications to optimize customer experience and create new revenue stream

 Concepcion Industrial Corporation (CIC), the leading provider of air conditioning solutions and refrigerators in the Philippines, has selected Oracle Fusion Cloud Applications to support its vision to be the preferred home and business solutions provider in the market. CIC will consolidate its sales, service and commerce on Oracle Cloud Applications to adopt new service-oriented, direct-to-consumer business models that create new revenue streams and enhance the customer experience.

Established in 1962 with the exclusive license to distribute the Carrier air conditioning brand in the Philippines, CIC is one of the most established providers of climate control solutions in the country. Hosting several air conditioning, refrigeration, and small appliance brands, CIC aims to provide consumers with seamless purchase and fulfillment connecting customers and partners of its multiple brands. It also recognized the need to consolidate the online ordering process for customers and partners of its multiple brands.

“The recent lockdowns demonstrated that we needed to urgently upgrade and unify our front and back office processes. Our traditional business model depended on our distribution partners, but more than 50 percent of them were not allowed to operate as a result of the pandemic. With more consumers purchasing online, we knew a change in the way we operate was imminent,” said Raul Joseph Concepcion, Chairman & CEO of CIC. “We selected Oracle Cloud Applications to provide us with one single platform that could unify across our front and back office operations and provide real-time insights. This includes feedback from consumer interactions, both online and via field service. Oracle gives us new possibilities to redesign our business operations.”

Selecting Oracle Cloud Applications will enable CIC to take advantage of an integrated suite of best-of-breed applications that deliver advanced reporting and analytics capabilities. Oracle Cloud Customer Experience (CX) will help drive more predictive service models and empower field service operators with real-time intelligence, enhancing customer data management capabilities to provide a better view of the customer. In addition, Oracle Fusion Cloud Supply Chain Management (SCM) will improve order fulfillment for the company’s eCommerce business, enabling a direct-to-consumer service. Linked with Oracle Fusion Cloud Enterprise Resource Planning (ERP), CIC will have greater business visibility to improve decision-making, reduce costs and increase productivity.

“Changing customer demands are driving companies to reconsider traditional business models and how they serve their customers. As a recognizable brand in the Philippines, CIC is not only creating new revenue streams and service offerings with technology, but also engaging with customers directly to ensure that it remains a household name into the future,” said Siva Ganeshanandan, head of Oracle Cloud CX, ASEAN. “Only Oracle Cloud Applications has the ability to tie finance, supply chain and customer experience together on a unified cloud platform, supporting CIC in both its short and long-term goals.”

About Concepcion Industrial Corporation

Concepcion Industrial Corporation is one of the most established and leading providers of home and business solutions in the Philippines. It operates principally through six (6) subsidiaries — Concepcion-Carrier Airconditioning Company (CCAC), Concepcion Durables Inc. (CDI), Concepcion Midea Inc. Philippines (CMIP), Concepcion Otis Philippines Inc. (COPI), Concepcion Business Services Inc. (CBSI), and Cortex Technologies Corporation (CTC). For information, please visit 

About Oracle

The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at


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