Buo ang Saya ng Pasko: Jollibee Reminds Us What Makes Christmas Truly Complete

This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY.

In a time when life feels busier, distances grow longer, challenges arise, and many Filipinos find themselves away from home, Jollibee’s newest holiday campaign, “Buo ang Saya ng Pasko,” uplifts our spirits and reminds us that true joy is found in togetherness with family—however it’s formed: by blood, by bond, or by choice.

Through a series of touching vignettes in its new Christmas film, Jollibee captures how both typical families and different versions of Filipino families now come together — There’s the nurse celebrating a night shift with hospital staff, a security guard sharing laughs with fellow workers, a couple treating their beloved pets like family, a single mother and her daughters finding joy in a simple Jollibee meal and a large family celebrating Christmas reunions across generations.

“What makes Filipino Christmases so special is the love we share and the joy we bring to one another. Family has always been at the heart of every Filipino Christmas, but we also know that times have changed. By embracing the many ways we now define family, we hope to rekindle in everyone the true meaning of joy this season — that Christmas is complete not when everything is perfect or traditional, but because no matter where we are or who we celebrate with, as long as we’re together and there’s Jollibee on the table, Buo ang Saya ng Pasko.“

Each story mirrors real-life moments of warmth and connection that make Christmas feel whole again. Accompanied with an original soundtrack, Jollibee’s new heartwarming film reminds us that even as the faces around the table change, as long as the family is together—Buo ang saya ng Pasko.

So, this Christmas, Jollibee invites you all to share the joy of togetherness with your family. As the film beautifully states, “Tunay ang ligaya basta’t tayo’y magkasama. Dito, sarap ang pinagsasaluhan. Buo ang saya ng Pasko.”

About Jollibee

Jollibee is the largest fast food chain brand in the Philippines, operating a network of more than 1,600 stores in 17 countries. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fast-food brands in PH combined. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high-quality and affordable food products to include its superior-tasting Chickenjoy, mouth-watering Yumburger, and deliciously satisfying Jolly Spaghetti among other delicious products.

Jollibee has embarked on an aggressive international expansion plan, with more than 270 international branches in the United States, Canada, China (Hong Kong & Macau), Brunei, Vietnam, Singapore, Malaysia, Saudi Arabia, United Arab Emirates, Qatar, Oman, Kuwait, Bahrain, Italy, Spain, and in the United Kingdom.