FILIPINO consumers have once again voted for BDO Unibank as a brand they trust, according to the results of Reader’s Digest Asia’s survey on most trusted brands.
This vote of confidence led to BDO receiving Platinum Trusted Brand Awards in the Bank and Credit Card Issuing Bank categories, and Gold Trusted Brand Awards in the Personal/Consumer Loan and Investment Fund Company categories—all for the 2nd straight year—during Reader’s Digest Philippines Trusted Brands Awards 2021.
Platinum Trusted Brand Awards are given to top-performing brands that achieve the highest score in their categories, while Gold Trusted Brand Awards are presented to brands that score substantially higher than their closest competitor.
All awardees have been voted by regular consumers from the Philippines, Singapore, Malaysia, Hong Kong, and Taiwan. Reader’s Digest Asia tapped market research company Catalyst Research to get more than 8,000 respondents to name the brands they trust the most across 50 product and service categories, and rate their trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty, and delivering on your promises,” said Reader’s Digest Asia editor in chief Louise Waterson. “In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”
BDO has been consistently identified by Filipino consumers as a trusted brand since 2010 when it received Gold Trusted Brand Awards in the Bank and Credit Card Issuing Bank categories.
“Receiving these honors during unprecedented and challenging times is made even more meaningful,” said Rafael Ayuste Jr., BDO SVP & Head of Trust and Investments Group. “We are grateful to our valued customers for their unwavering trust and loyalty. Consumers can count on us that our We Find Ways’ service philosophy will remain constant and evident in the way we serve them by providing the best banking solutions to match their needs.”